/* ==================================================================
   Variables
   ================================================================== */
:root {
  /* Color palette - dark brutalist with neon accent */
  --color-bg-body: #ffd400; /* near-black */
  --color-bg-elevated: #090b10;
  --color-bg-muted: #11141b;

  --color-text: #f5f7fa;
  --color-text-muted: #8d93a3;

  --color-primary: #eaff00; /* neon / acid yellow */
  --color-primary-soft: rgba(234, 255, 0, 0.1);

  --color-success: #4ade80; /* green */
  --color-warning: #facc15; /* yellow */
  --color-danger: #f97373; /* red */

  /* Neutral grays for borders & UI lines */
  --gray-50: #f9fafb;
  --gray-100: #e5e7eb;
  --gray-200: #d1d5db;
  --gray-300: #9ca3af;
  --gray-400: #6b7280;
  --gray-500: #4b5563;
  --gray-600: #374151;
  --gray-700: #1f2933;
  --gray-800: #111827;
  --gray-900: #020308;

  --color-border-subtle: rgba(148, 163, 184, 0.18);
  --color-border-strong: rgba(234, 255, 0, 0.35);

  /* Typography */
  --font-sans: "Space Grotesk", system-ui, -apple-system, BlinkMacSystemFont,
    "Segoe UI", sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, Monaco,
    Consolas, "Liberation Mono", "Courier New", monospace;

  --font-size-xs: 0.75rem;   /* 12px */
  --font-size-sm: 0.875rem;  /* 14px */
  --font-size-base: 1rem;    /* 16px */
  --font-size-md: 1.0625rem; /* 17px */
  --font-size-lg: 1.125rem;  /* 18px */
  --font-size-xl: 1.25rem;   /* 20px */
  --font-size-2xl: 1.5rem;   /* 24px */
  --font-size-3xl: 1.875rem; /* 30px */
  --font-size-4xl: 2.25rem;  /* 36px */
  --font-size-5xl: 3rem;     /* 48px */
  --font-size-6xl: 3.75rem;  /* 60px */

  --line-height-tight: 1.1;
  --line-height-snug: 1.2;
  --line-height-normal: 1.5;
  --line-height-relaxed: 1.7;

  /* Spacing scale (0–96px) */
  --space-0: 0;
  --space-1: 0.25rem;   /* 4px */
  --space-2: 0.5rem;    /* 8px */
  --space-3: 0.75rem;   /* 12px */
  --space-4: 1rem;      /* 16px */
  --space-5: 1.25rem;   /* 20px */
  --space-6: 1.5rem;    /* 24px */
  --space-7: 1.75rem;   /* 28px */
  --space-8: 2rem;      /* 32px */
  --space-10: 2.5rem;   /* 40px */
  --space-12: 3rem;     /* 48px */
  --space-16: 4rem;     /* 64px */
  --space-20: 5rem;     /* 80px */
  --space-24: 6rem;     /* 96px */

  /* Radii (sharp brutalist with subtle rounding) */
  --radius-none: 0;
  --radius-xs: 2px;
  --radius-sm: 4px;
  --radius-md: 6px;
  --radius-lg: 10px;
  --radius-xl: 14px;
  --radius-pill: 999px;

  /* Shadows - minimal, directional, for dark UI */
  --shadow-soft: 0 18px 45px rgba(0, 0, 0, 0.65);
  --shadow-elevated: 0 24px 70px rgba(0, 0, 0, 0.9);
  --shadow-outline-primary: 0 0 0 1px rgba(234, 255, 0, 0.85),
    0 0 24px rgba(234, 255, 0, 0.35);

  /* Transitions */
  --transition-fast: 120ms ease-out;
  --transition-base: 200ms ease-out;
  --transition-slow: 320ms ease;
}

/* Reduced motion adjustments */
@media (prefers-reduced-motion: reduce) {
  :root {
    --transition-fast: 0ms;
    --transition-base: 0ms;
    --transition-slow: 0ms;
  }
}

/* ==================================================================
   Reset / Normalize
   ================================================================== */
*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-behavior: smooth;
}

body {
  margin: 0;
}

h1,
h2,
h3,
h4,
h5,
h6,
p,
figure,
blockquote,
ol,
ul,
dl {
  margin: 0;
}

ol,
ul {
  padding: 0;
}

img,
video,
canvas,
svg,
iframe {
  display: block;
  max-width: 100%;
}

button,
input,
select,
textarea {
  font: inherit;
  color: inherit;
}

button {
  border: none;
  background: none;
  padding: 0;
}

a {
  color: inherit;
  text-decoration: none;
}

input,
textarea,
button,
select,
a {
  -webkit-tap-highlight-color: transparent;
}

/* Remove default list style */
ul,
ol {
  list-style: none;
}

/* ==================================================================
   Base Styles
   ================================================================== */
body {
  min-height: 100vh;
  background-color: var(--color-bg-body);
  color: var(--color-text);
  font-family: var(--font-sans);
  font-size: var(--font-size-base);
  line-height: var(--line-height-normal);
  -webkit-font-smoothing: antialiased;
  text-rendering: geometricPrecision;
}

main {
  display: block;
}

/* Headings - bold, uppercase, brutalist */
h1,
h2,
h3,
h4,
h5,
h6 {
  font-family: var(--font-sans);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  line-height: var(--line-height-tight);
}

h1 {
  font-size: clamp(var(--font-size-4xl), 5vw, var(--font-size-6xl));
}

h2 {
  font-size: clamp(var(--font-size-3xl), 4vw, var(--font-size-5xl));
}

h3 {
  font-size: var(--font-size-3xl);
}

h4 {
  font-size: var(--font-size-2xl);
}

h5 {
  font-size: var(--font-size-xl);
}

h6 {
  font-size: var(--font-size-lg);
}

p {
  margin-top: var(--space-3);
  margin-bottom: var(--space-3);
  color: var(--color-text-muted);
}

strong {
  font-weight: 600;
}

/* Links */
a {
  position: relative;
  transition: color var(--transition-base);
}

a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -2px;
  width: 0;
  height: 1px;
  background-color: var(--color-primary);
  transition: width var(--transition-fast);
}

a:hover::after {
  width: 100%;
}

a:hover {
  color: var(--color-primary);
}

/* Code / preformatted */
code,
pre {
  font-family: var(--font-mono);
}

hr {
  border: 0;
  border-top: 1px solid var(--color-border-subtle);
  margin: var(--space-8) 0;
}

/* ==================================================================
   Accessibility & Focus
   ================================================================== */
:focus {
  outline: none;
}

:focus-visible {
  outline: none;
  box-shadow: var(--shadow-outline-primary);
  border-radius: var(--radius-xs);
}

/* Screen reader only utility */
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

/* ==================================================================
   Utilities
   ================================================================== */

/* Layout container - desktop-first with brutalist padding */
.container {
  width: 100%;
  max-width: 1240px;
  margin-left: auto;
  margin-right: auto;
  padding-left: var(--space-6);
  padding-right: var(--space-6);
}

@media (max-width: 1024px) {
  .container {
    padding-left: var(--space-5);
    padding-right: var(--space-5);
  }
}

@media (max-width: 768px) {
  .container {
    padding-left: var(--space-4);
    padding-right: var(--space-4);
  }
}

/* Flex utilities */
.flex {
  display: flex;
}

.inline-flex {
  display: inline-flex;
}

.flex-col {
  flex-direction: column;
}

.flex-row {
  flex-direction: row;
}

.flex-wrap {
  flex-wrap: wrap;
}

.items-center {
  align-items: center;
}

.items-start {
  align-items: flex-start;
}

.items-end {
  align-items: flex-end;
}

.justify-center {
  justify-content: center;
}

.justify-between {
  justify-content: space-between;
}

.justify-around {
  justify-content: space-around;
}

.gap-xs {
  gap: var(--space-2);
}

.gap-sm {
  gap: var(--space-3);
}

.gap-md {
  gap: var(--space-4);
}

.gap-lg {
  gap: var(--space-6);
}

.gap-xl {
  gap: var(--space-8);
}

/* Grid utilities */
.grid {
  display: grid;
}

.grid-2 {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-6);
}

.grid-3 {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: var(--space-6);
}

.grid-4 {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--space-6);
}

@media (max-width: 1024px) {
  .grid-3,
  .grid-4 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 640px) {
  .grid-2,
  .grid-3,
  .grid-4 {
    grid-template-columns: minmax(0, 1fr);
  }
}

/* Alignment & text */
.text-left {
  text-align: left;
}

.text-center {
  text-align: center;
}

.text-right {
  text-align: right;
}

.uppercase {
  text-transform: uppercase;
}

.mono {
  font-family: var(--font-mono);
}

/* Spacing utilities (small curated set) */
.mt-0 { margin-top: 0; }
.mt-xs { margin-top: var(--space-2); }
.mt-sm { margin-top: var(--space-3); }
.mt-md { margin-top: var(--space-4); }
.mt-lg { margin-top: var(--space-6); }
.mt-xl { margin-top: var(--space-8); }

.mb-0 { margin-bottom: 0; }
.mb-xs { margin-bottom: var(--space-2); }
.mb-sm { margin-bottom: var(--space-3); }
.mb-md { margin-bottom: var(--space-4); }
.mb-lg { margin-bottom: var(--space-6); }
.mb-xl { margin-bottom: var(--space-8); }

.py-section {
  padding-top: var(--space-16);
  padding-bottom: var(--space-16);
}

@media (max-width: 768px) {
  .py-section {
    padding-top: var(--space-10);
    padding-bottom: var(--space-10);
  }
}

/* Borders & brutalist lines */
.border-top-line {
  border-top: 1px solid var(--color-border-subtle);
}

.border-bottom-line {
  border-bottom: 1px solid var(--color-border-subtle);
}

.border-grid {
  outline: 1px solid rgba(148, 163, 184, 0.3);
}

/* Accent slash label for navigation-style headings */
.label-slash {
  font-family: var(--font-mono);
  font-size: var(--font-size-xs);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--color-text-muted);
}

.label-slash::before,
.label-slash::after {
  content: "/";
  color: var(--color-primary);
  margin: 0 0.25rem;
}

/* ==================================================================
   Components
   ================================================================== */

/* Buttons - primary brutalist */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.85rem 1.8rem;
  border-radius: var(--radius-none);
  border: 1px solid var(--color-border-strong);
  font-family: var(--font-sans);
  font-size: var(--font-size-xs);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  background: linear-gradient(
    135deg,
    rgba(234, 255, 0, 0.12),
    rgba(234, 255, 0, 0.03)
  );
  color: #eaff00;
  position: relative;
  overflow: hidden;
  cursor: pointer;
  transition:
    background-color var(--transition-base),
    color var(--transition-base),
    border-color var(--transition-base),
    transform var(--transition-fast),
    box-shadow var(--transition-fast);
}

.btn::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(
    circle at 0 0,
    rgba(234, 255, 0, 0.3),
    transparent 60%
  );
  opacity: 0;
  transition: opacity var(--transition-base);
}

.btn:hover {
  background: var(--color-primary);
  color: #050608;
  transform: translateY(-1px);
  box-shadow: 0 18px 35px rgba(0, 0, 0, 0.9);
}

.btn:hover::before {
  opacity: 1;
}

.btn:active {
  transform: translateY(0);
  box-shadow: none;
}

.btn-secondary {
  background: transparent;
  color: var(--color-primary);
  border-color: var(--color-border-subtle);
}

.btn-secondary:hover {
  background: rgba(234, 255, 0, 0.08);
  border-color: var(--color-primary);
  color: var(--color-primary) !important;
}

.btn-ghost {
  background: transparent;
  color: var(--color-text);
  border-color: rgba(148, 163, 184, 0.5);
}

.btn-ghost:hover {
  background: rgba(15, 23, 42, 0.7);
  border-color: var(--color-primary);
  color: var(--color-primary);
}

.btn[disabled],
.btn:disabled {
  opacity: 0.45;
  cursor: not-allowed;
  box-shadow: none;
  transform: none;
}

/* Inputs & form controls */
.input,
.textarea,
.select {
  width: 100%;
  padding: 0.85rem 1rem;
  border-radius: var(--radius-none);
  border: 1px solid var(--color-border-subtle);
  background-color: rgba(15, 23, 42, 0.75);
  color: var(--color-text);
  font-size: var(--font-size-sm);
  line-height: 1.4;
  outline: none;
  transition:
    border-color var(--transition-base),
    background-color var(--transition-base),
    box-shadow var(--transition-base),
    transform var(--transition-fast);
}

.input::placeholder,
.textarea::placeholder {
  color: rgba(148, 163, 184, 0.65);
}

.input:focus-visible,
.textarea:focus-visible,
.select:focus-visible {
  border-color: var(--color-primary);
  box-shadow: 0 0 0 1px rgba(234, 255, 0, 0.35);
  background-color: rgba(15, 23, 42, 0.95);
  transform: translateY(-1px);
}

.textarea {
  min-height: 7rem;
  resize: vertical;
}

.label {
  display: block;
  margin-bottom: 0.35rem;
  font-size: var(--font-size-xs);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--color-text-muted);
}

.input-error {
  border-color: var(--color-danger);
}

.input-success {
  border-color: var(--color-success);
}

.form-helper {
  margin-top: 0.35rem;
  font-size: var(--font-size-xs);
  color: var(--color-text-muted);
}

/* Card component - brutalist analytic tile */
.card {
  position: relative;
  padding: var(--space-6);
  background: radial-gradient(
      circle at top left,
      rgba(234, 255, 0, 0.06),
      transparent 55%
    ),
    linear-gradient(
      145deg,
      rgba(15, 23, 42, 0.98),
      rgba(3, 7, 18, 0.98)
    );
  border-radius: var(--radius-sm);
  border: 1px solid rgba(148, 163, 184, 0.4);
  box-shadow: var(--shadow-soft);
  overflow: hidden;
}

.card::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: inherit;
  border: 1px solid rgba(234, 255, 0, 0.08);
  opacity: 0;
  pointer-events: none;
  transition: opacity var(--transition-base);
}

.card-hover {
  transition:
    transform var(--transition-base),
    box-shadow var(--transition-base),
    border-color var(--transition-base);
}

.card-hover:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-elevated);
  border-color: rgba(234, 255, 0, 0.45);
}

.card-hover:hover::after {
  opacity: 1;
}

.card-header {
  margin-bottom: var(--space-4);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-3);
}

.card-title {
  font-size: var(--font-size-sm);
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.card-meta {
  font-family: var(--font-mono);
  font-size: var(--font-size-xs);
  color: var(--color-text-muted);
}

/* Metric badge for analytics-style UI */
.metric-badge {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
  padding: 0.25rem 0.6rem;
  border-radius: var(--radius-pill);
  border: 1px solid rgba(234, 255, 0, 0.4);
  background-color: rgba(15, 23, 42, 0.9);
  font-family: var(--font-mono);
  font-size: var(--font-size-xs);
  text-transform: uppercase;
}

.metric-badge[data-trend="up"] {
  border-color: rgba(74, 222, 128, 0.5);
}

.metric-badge[data-trend="down"] {
  border-color: rgba(248, 113, 113, 0.5);
}

/* Tag / pill for sections like Performance Marketing, Media Buying etc. */
.tag {
  display: inline-flex;
  align-items: center;
  padding: 0.2rem 0.7rem;
  border-radius: 10px;
  border: 1px solid rgba(148, 163, 184, 0.5);
  font-size: var(--font-size-2xs);
  font-family: var(--font-mono);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-text-muted);
}

/* Section heading with grid line */
.section-heading {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
  margin-bottom: var(--space-8);
}

.section-heading-title {
  display: flex;
  flex-direction: column;
  gap: var(--space-2);
}

.section-heading-line {
  flex: 1;
  height: 1px;
  background: linear-gradient(
    to right,
    rgba(148, 163, 184, 0.6),
    transparent
  );
}

@media (max-width: 768px) {
  .section-heading {
    flex-direction: column;
    align-items: flex-start;
  }

  .section-heading-line {
    width: 100%;
  }
}

/* Hero layout helper (for large cinematic heroes) */
.hero {
  position: relative;
  padding-top: clamp(4rem, 14vh, 7rem);
  padding-bottom: clamp(4rem, 14vh, 7rem);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr);
  gap: var(--space-10);
  align-items: flex-start;
}

@media (max-width: 1024px) {
  .hero-grid {
    grid-template-columns: minmax(0, 1fr);
  }
}

.hero-kpi-panel {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--space-3);
}

@media (max-width: 480px) {
  .hero-kpi-panel {
    grid-template-columns: minmax(0, 1fr);
  }
}

/* Navigation style with / SLASHES / */
.nav-slash {
  display: inline-flex;
  align-items: center;
  gap: var(--space-4);
  font-family: var(--font-mono);
  font-size: var(--font-size-xs);
  text-transform: uppercase;
  letter-spacing: 0.16em;
}

.nav-slash a {
  position: relative;
  padding: 0.35rem 0;
  color: var(--color-text-muted);
}

.nav-slash a::before,
.nav-slash a::after {
  content: "/";
  color: var(--color-primary);
  opacity: 0.8;
  margin: 0 0.35rem;
}

.nav-slash a:hover {
  color: var(--color-primary);
}

.nav-slash a.is-active {
  color: var(--color-primary);
}

.nav-slash a.is-active::after {
  content: "//";
}

/* Footer base */
.site-footer {
  padding-top: var(--space-10);
  padding-bottom: var(--space-8);
  border-top: 1px solid rgba(148, 163, 184, 0.35);
  background: radial-gradient(
      circle at top,
      rgba(234, 255, 0, 0.08),
      transparent 60%
    ),
    #020308;
}

.site-footer-meta {
  margin-top: var(--space-6);
  padding-top: var(--space-4);
  border-top: 1px dashed rgba(148, 163, 184, 0.35);
  font-size: var(--font-size-xs);
  color: var(--color-text-muted);
}

/* Social icon list */
.social-links {
  display: flex;
  align-items: center;
  gap: var(--space-3);
}

.social-icon {
  width: 32px;
  height: 32px;
  border-radius: var(--radius-pill);
  border: 1px solid rgba(148, 163, 184, 0.5);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 0.8rem;
  color: var(--color-text-muted);
  transition:
    background-color var(--transition-base),
    border-color var(--transition-base),
    color var(--transition-base),
    transform var(--transition-fast);
}

.social-icon:hover {
  background-color: rgba(234, 255, 0, 0.1);
  border-color: var(--color-primary);
  color: var(--color-primary);
  transform: translateY(-1px);
}

/* Motion safety - generic animation helper */
@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
}


p,
a,
li,
h1,
h2,
h3,
h4,
h5,
h6,
span {
  overflow-wrap: anywhere;
  word-break: normal;
}


.btn {
  max-width: 100%;
  white-space: normal;
  overflow-wrap: anywhere;
  word-break: normal;
  text-align: center;
  line-height: 1.35;
}
